Global sportswear brand PUMA has announced the launch of RKDO, a gaming and esports apparel collection with game industry personality and XSET Co-owner Erin Ashley Simon. The unisex collection debuts July 29th on PUMA.com and select retailers. RKDO consists of…
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RESPAWN partners with Super Girl Gamer Pro – Esports Insider
Gaming furniture manufacturer RESPAWN has become the official gaming furniture partner of Super Girl Gamer Pro’s 2021 Summer Season. Launched in 2017, Super Girl Gamer Pro is a competitive video game series dedicated to supporting women in gaming. The Summer…
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ESL signs exclusive media rights deal with G4 – Esports Insider
Esports tournament organiser ESL Gaming has granted exclusive media rights to G4, the long-dormant gaming TV network set to return under Comcast NBC Universal in 2021. G4 will produce and broadcast exclusive primetime programmes around ESL content, from launch to…
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BLAST teams up with Razer for Apex Legends event – Esports Insider
Esports tournament organiser BLAST has announced a partnership with gaming peripherals manufacturer Razer for its upcoming BLAST Titans Apex Legends event. According to the release, the partnership looks to integrate Razer into the competition through a number of activations, including…
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Gamers Club and Riot Games Brazil announce VCT Game Changers event – Esports Insider
IGC’s gaming platform Gamers Club, in partnership with Riot Games Brazil, has announced Protocolo Evolução, the second edition of VALORANT‘s Brazilian VCT Game Changers series. The tournament follows on from Protocolo Gêneses, the series’ first edition which saw Gamelanders Purple…
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McLaren Racing unveils esports facility in UK – Esports Insider
UK-based motorsport team McLaren Racing has announced the launch of the McLaren Shadow Studio, a space for its esports teams and ambassadors to train, race, and produce content. The facility, which is based at the McLaren Technology Centre in Woking,…
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KC Pioneers enters strategic partnership with Zoomph – Esports Insider
Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship tracking to ‘gain a better understanding of the value derived…
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Confetti discusses UK-first Esports Production university degree – Esports Insider
In 2021 there’s no shortage of esports university courses. This year a lot of higher education institutions around the UK, and the world, have decided to invest in programmes that teach students about potential jobs within esports. However, one of…
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Esports viewership breakdown with Esports Charts: June 2021 – Esports Insider
Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. June’s viewership figures showcased the popularity of a variety of…
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PGL provides update regarding CS:GO Major 2021 location – Esports Insider
Tournament organiser PGL has provided an update on the potential relocation for its 2021 CS:GO Major scheduled to take place in October 2021. According to a statement made by PGL, the plan is for the CS:GO Major to remain in…
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Clayster named Zenni ambassador – Esports Insider
Online eyewear retailer Zenni has announced New York Subliners Call of Duty player James ‘Clayster’ Eubanks as its latest brand ambassador. As a part of his role, Eubanks will be featured across the brand’s marketing campaigns and digital content, along…
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Pizza Hut Delivery UK launches Pizza Hut Gaming – Esports Insider
The UK delivery branch of restaurant chain Pizza Hut has launched a gaming division named Pizza Hut Gaming. According to a release, the brand will host regular community tournaments across a variety of titles, aiming to ‘deliver exciting influencer activations’…
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