Yamaha signed its first esports team partnership deal Thursday with Southeast Asian-based esports organization EVOS Esports. The EVOS deal is through Yamaha Indonesia Motor Manufacturing and will see the company’s Generation 125 line of motorbikes serve as an official sponsor. EVOS team members will also be featured in a new ad campaign aimed at younger consumers called “125 Generation Wins Many” to promote the bike line in Southeast Asia.
Financial terms of the deal were not disclosed.
Generation 125 is the branding under which Yamaha’s line of 122cc motorbikes are sold; this includes the FreeGo, Fino, X-Ride, Mio, and the new GEAR 125 models.
Yamaha joins other EVOS sponsors including Malaysian coffee brand Chek Hup Coffee, Lazada, Pop Mie, Axis, AXE, Visa, and Newzoo (which is part of Leaders Group, the portfolio of which includes The Esports Observer).
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