North American organisation FaZe Clan has announced a partnership with comic book publisher DC Comics.
As a result, the two parties will collaborate on a limited-edition comic book featuring a number of Faze Clan content creators in the form of superheroes.
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Alongside the release of the comic, the organisation will launch a limited range of merchandise. This includes jerseys, hoodies, and mousepads that will be available to purchase on September 24th.
Xavier Ramos, Head of Marketing at FaZe Clan, spoke on the collaboration in a release: “It’s been an honour to work alongside such an iconic brand like DC. We loved the idea of taking on a new life form and creating something tangible for our fans for this special collaboration.
“To watch FaZe Clan transcend gaming into traditional entertainment over the years has been nothing short of extraordinary and we can’t wait for our fans to see all of the incredible projects we have coming up.”
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This year FaZe Clan has announced a variety of collaborations ranging from non-endemic brands to esports organisations. The organisation has secured a deal with OpTic Gaming to launch a jointly branded merchandise range, as well as linking up with Takashi Murakami and Xbox.
Daniel Cherry III, General Manager at DC Comics, also commented: “DC is excited to partner with FaZe Clan to share this custom Batman story with their amazing gaming fans. This partnership is a great opportunity to invite even more fans into the iconic DC universe.”
Esports Insider says: FaZe Clan is creating a hugely impressive roster of partners and DC Comics is another strong addition. For DC Comics, joining forces with one of the most recognisable brands in the industry is a sure-fire way to create an opportunity for a diverse range of activations.
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