Gaming and esports market insights and analytics firm Newzoo has hired Hugo Tristão as its new market lead for esports. Tristão began the position at the company (a part of Leaders Group, the portfolio of which includes The Esports Observer) this week.
Tristão, who is based in São Paulo, has worked for several Brazillian esports organizations including Keyd Gaming (as head of sales and business), and did two separate stints at paiN Gaming as director of business development and gaming and director of business development and later, head of esports.
He has also worked at esports club association Associação Brasileira de Clubes de Esports as vice president and held similar positions at MAX Brasil, and served as a consultant with Major League Gaming on entering the Brazillian esports space.
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