Indian live streaming and esports platform Loco and the NBA 2K League announced a multiyear partnership that will see the company stream NBA 2K League games in India. The first broadcast will be a best-of-five series between Warriors Gaming Squad and Wizards District Gaming on Saturday.
The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world and the first official esports league operated by a U.S. professional sports league. The current season features a $1.4M USD prize pool and recently announced DoorDash as a sponsor. It is the highest tier of competition for the title. The partnership will extend into the 2021 NBA 2K League season where Loco will stream more than 200 games from the tournament series.
Loco is one of the names in a growing list of live streaming platforms in India. The platform’s parent company, Pocket Aces has a strong background in the digital content space, and in July 2019, the company announced a 1B INR($13.5M USD) investment from Sequoia India, DSP Group, 3one4 Capital, and other prominent investors. In recent months, Loco signed content partnerships with Fnatic and Red Bull to create and broadcast unique esports-related content.
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