T1 Entertainment & Sports has signed a partnership deal with Matrix Keyboards making the brand its official keyboard partner. The deal covers all T1 competitive teams and Matrix will also be the official keyboard of T1’s famed League of Legends pro Lee “Faker” Sang-hyeok, widely regarded as the best player in the game’s history.
T1’s new partnership was brokered by its exclusive commercial agent SPORTFIVE along with Matrix Keyboards’ agency of record Bad Moon Talent.
As part of the deal, the companies will develop branded keyboards for both T1 and Faker’s personal brand. Matrix branding will also be integrated throughout T1’s website, social media channels, and livestreams.
Earlier this year, T1 secured a partnership with Korean snack brand Orion.
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