VIDEO: How to seize the attention of the streaming generation – Esports Insider

VIDEO: How to seize the attention of the streaming generation – Esports Insider

Esports comes equipped with a prized demographic. They’re young, tech-savvy, and wealthy to boot. However, the audience is also notoriously hard to reach. As a cultural tendency, gaming and esports fans have a deep-running scepticism of unauthentic marketing attempts – and short attention spans, too.

In this panel, we hear from key players in the game about the best ways to reach, access, and leverage this important market.

RELATED: Is fashion the future of esports partnerships?

Panellists discuss the essentiality of authenticity, the importance of staying relevant, and the value of quality over quantity when it comes to engagement in esports. This Day 2 panel from ESI London is sponsored by Hotdrop and moderated by Trev Keane, Managing Director of Epic Global Agency.

The discussion features Alex Coulson, Managing Director of NSE; Mokhliss Barriol, International Head of Business Development at MBUZZ Esports; and Richard Pilbeam, Director of Marketing GB & IRE at Monster Energy.

Sign up to our ESI Dispatch Newsletter

Source: Read Full Article