Harry Potter: Wizards Unite appears to be another big success for developer Niantic Labs. According to data from research company SensorTower, the free-to-play mobile game pulled in $300,000 combined from the Apple iOS and Google Play mobile platforms during its first 24 hours of availability. And that number only counts revenue in the United States and United Kingdom.
According to the report, Wizards Unite also reached 400,000 installs after its first day.
Wizards Unite is nowhere near as popular or profitable as Niantic’s previous release, Pokemon Go. That title generated around $2 million in revenue after its first day, according to SensorTower.
Wizards Unite is currently featured in the iOS app store’s Games page front and center, which is surely helping its visibility and in turn profitability. Of course the game is also based on one of the world’s most popular media franchises, Harry Potter, and its free-to-play model gives a low barrier to entry. It’ll be interesting to see if Wizards Unite can succeed in delivering new content regularly to keep players interested and engaged (and spending money) on the game.
For lots more on Wizards Unite, be sure to check out GameSpot’s rundown of everything you need to know, including Wizarding challenges, wand choice, friend codes, microtransactions, and more.
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