With the OLED model releasing next month, Nintendo has decided to reduce the price of the original Nintendo Switch.
It was rumoured only a few days ago that the Nintendo Switch would be receiving a rather substantial price cut. It turns out the rumour was correct, but the reduction isn’t as big as speculated, at least not in the UK.
Originally priced at £279.99, the original Nintendo Switch model is now priced at £259.99 in European regions, including the UK. The change is already live on Nintendo’s website and Amazon UK, and it’s expected that other retailers will follow suit soon.
By comparison, the Switch was originally priced at €329.99 in France and has now been cut down to €269.99. The difference of €60 is equivalent to roughly over £50, but the UK has only received a price cut of £20.
As for why Nintendo has decided to reduce the price for the first time since the console released in 2017, the company explained that it’s due to multiple factors, one of which is the upcoming OLED model.
‘More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe,’ a spokesperson told Eurogamer.
‘After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch.
‘We made the price change before the launch of Nintendo Switch – OLED Model so that the price differences between each model in Nintendo’s own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store.’
Nintendo also stresses that this only applies to the original model. The OLED model still costs £309.99, obviously, and the Nintendo Switch Lite (the handheld only variant) remains £199.99.
As a reminder, the OLED model isn’t any more powerful than the original. The key difference is its new OLED screen, which is slightly larger and offers more realistic colours and higher contrast. It releases on October 8.
It’s unclear if or when the price cut will apply to regions outside of Europe.
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