Another Sony patent has been added to the list. This time, it’s a feature that not many users may be comfortable with, a ‘Like Button’.
Like buttons are synonymous with social media platforms like Facebook and Twitter as a means of validation, support, or agreement. In terms of gaming, you can find it on platforms like Steam, where players can review games. The downside to this is that a complementary ‘Dislike’ button has often led to review bombing of certain games due to various reasons.
However, from the patent’s wording and accompanying images, this Like button seems to be based on a recommendation model, rather than a review system. Searching for games on the PlayStation Store is no easy task, especially if you’re into a particular genre. What this Like button seems to be doing is acting as a gateway for targeted ads for the user, so that they can receive tailor made ads and recommendations.
Of course, this means that anything you may have Liked will send your data to third parties; so people uncomfortable with that may not be too keen on this feature. It looks like Sony is trying to find a way to improve the overall recommendation model of the PlayStation Store.
Last month, we reported that Sony filed a patent for an AI that would grind through games for you. The idea of the ‘Personal Assistant AI’ is that the artificial intelligence would be assigned to the player’s profile and then learn as that player plays the game. It would start off with learning generic behavior like run, jump, shoot, and then move on to more complex tasks.
Eventually, the AI would be able to mimic the player’s gameplay decisions and work through games in the same manner the player would. It’s still unclear what the use of such an AI would be, given that it would literally play the game for you; the most probable answer would be accessibility. Downloading another player’s AI would help certain players who are stuck in a particular game.
Of course, as with any patent filing, it doesn’t mean that we’ll see any of these features actually being implemented.
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