Xbox Game Pass for PC is a bit of a mouthful. It also might have had a bit of a problem gaining traction with PC gamers too. It would explain why Microsoft decided to rebrand the service on PC at last night's The Game Awards.
In a comedy sketch featuring rapper GaTa and comedian Lil Dicky, Xbox announced that the PC version of Game Pass would rebrand itself as "PC Game Pass." And if that wasn't clear enough through all the hijinx, the formerly Xbox Game Pass for PC Twitter changed its name and posted patch notes for 12.9.21.
"Logo has been updated," read the notes. "That's it. Really, that's it. It used to have 'for PC' on the left in a little box. Now it says PC in the front. Nothing else, just the logo changed a bit. We're still Xbox. We're still on PC."
In the same announcements both online and in the sketch, PC Game Pass also announced four more games would launch on its service the same day they launch everywhere else. Those games included Sniper Elite 5, Pigeon Simulator, Trek to Yomi, and an unannounced game from Hugecalf Studio, the UK indie team that did When Ski Lifts Go Wrong.
While the PC Game Pass might not be doing as great as the Xbox version, Xbox chief Phil Spencer has gone on the record saying that Game Pass is "very, very sustainable." With an estimated 21 million subscribers paying between $10-$15 a month (depending on the tier of service), Microsoft is just raking in cash every month even if that month doesn't have a huge slate of releases. Although, Game Pass seems to be doing pretty well at making sure there's at least one big game to entice players to subscribe, such as the recently launched Halo Infinite single-player campaign.
Microsoft was feeling awfully generous last night. Each of the company's segments featured dozens of game codes that flashed on-screen for an instant. They've probably all been claimed by now, but who knows? Maybe somebody missed one.
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