Microsoft has announced major price cuts for Game Pass and Xbox Live Gold in three different territories, with the hope the UK could be next.
For many the only problem with Xbox Game Pass is it seems too good to be true, with fears that once the Xbox Series X/S is better established Microsoft will slowly begin to increase the price, since it’s currently running it at a considerable loss.
At the moment though the opposite is happening, with the price of both Game Pass and Xbox Gold Live being reduced in Chile, Israel, and Hong Kong.
That doesn’t help anyone not in those territories, but it does follow recent comments from Microsoft that they are looking at instituting global price cuts, or at least a wider range of subscription options to suit everyone.
Pricing information obtained by VGC shows that the reductions in the three territories are across the board, for one month, three month, 12 month, and other subscriptions.
They’re substantial drops too with Israel, for example, seeing a 12 month subscription to Xbox Game Pass Ultimate fall from the equivalent of £152 to £110 and Hong Kong dropping from £135 to £90.
The initial prices are similar to that in the UK, where a 12 month subscription currently costs £139.99, so if there is a price cut here it would make a major difference.
‘We need to innovate to bring our games and services to more people around the world. And we’re investigating how to introduce new subscription offerings for Xbox Game Pass,’ said Microsoft back in June.
‘The point is that we’re being creative and dynamic in thinking about how to deliver the joy and community of gaming to everyone on the planet across devices, geographies, and financial realities.’
That doesn’t necessarily mean that a price cut is coming to the UK but at the very least there should continue to be substantial discounts and incentives while Microsoft continues to treat Game Pass as the Xbox’s killer app.
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