In an unexpected crossover between the music and gaming industry, Post Malone now owns part of Envy, a big esports organization located in Texas. According to The Hollywood Reporter, he holds an “undisclosed equity stake” in the company. Envy is home to Dallas Fuel from the Overwatch League and Dallas Empire from the Call of Duty League.
Explaining his motivation behind the investment, Post Malone stated, “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
Post Malone and Envy’s CEO, Adam Rymer, first met through Mike Rufail, the company’s founder and chief gaming officer. Malone and Rufail are both Dallas Cowboy fans and developed a “natural, mutual admiration for gaming, Texas, and the idea of how working together could be a big deal for them.”
Rymer added, “Post Malone is a cultural icon who brings a massive fan following to everything that he does, whether it’s music, entertainment or gaming.” Rufail also commented, “I first met Post at Posty Fest in Arlington last November. We had a very real chat about his love for video games. He’s a genuine gamer who brings a lot of effort and personality into everything he does. I couldn’t be happier to have him invest and build with us.”
Post Malone getting involved in the gaming business is not quite as unexpected as some would expect. The rapper hosts streams on Twitch regularly and played Call of Duty: Warzone as part of HyperX’s Hxcked series. He’s also a PUBG fan, and you can check out his gameplay at Post Malone’s Twitch channel.
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